Bollywood & Business: Celebrity-Owned Brands You Didn’t Know About
Bollywood celebs don’t just shine on screen—they also run successful brands in fashion, fitness, and more. Here are some of their most popular ventures.
Priyanka Chopra
Priyanka Chopra launched her haircare brand Anomaly in 2021. By 2023, it became the world’s second-wealthiest celebrity beauty brand, surpassing Rihanna, Kylie Jenner, and Selena Gomez.
PC: Bollywood Hungama
Alia Bhatt
Alia Bhatt became an entrepreneur in 2020 with her kids-wear and maternity clothing brand Ed-a-Mamma. The label focuses on sustainability, reflecting Alia’s passion for both fashion and environmental protection.
PC: Inc42
Hrithik Roshan
Hrithik Roshan launched his fitness and lifestyle brand HRX in 2013, offering activewear, footwear, and accessories to inspire people to be their best selves.
PC: Textile Value Chain
Katrina Kaif
Katrina Kaif launched her beauty brand Kay Beauty in 2019, offering a wide range of high-quality, cruelty-free makeup products from lipsticks to foundations.
PC: Fashion Network India
Deepika Padukone
Deepika Padukone owns two brands—All About You, a clothing label launched with Myntra in 2015, and 82°E, a self-care brand introduced in 2022 that offers clean, vegan, and cruelty-free skincare products.
PC: The Economic Times
Saif Ali Khan
Saif Ali Khan launched The House of Pataudi in 2018 with Myntra, offering men’s ethnic wear, casual wear, and accessories inspired by traditional Indian craftsmanship.
PC: Fashion Network India
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