Bollywood & Business: Celebrity-Owned Brands You Didn’t Know About

Bollywood celebs don’t just shine on screen—they also run successful brands in fashion, fitness, and more. Here are some of their most popular ventures.

Priyanka Chopra

Priyanka Chopra launched her haircare brand Anomaly in 2021. By 2023, it became the world’s second-wealthiest celebrity beauty brand, surpassing Rihanna, Kylie Jenner, and Selena Gomez.

PC: Bollywood Hungama

Alia Bhatt

Alia Bhatt became an entrepreneur in 2020 with her kids-wear and maternity clothing brand Ed-a-Mamma. The label focuses on sustainability, reflecting Alia’s passion for both fashion and environmental protection.

PC: Inc42

Hrithik Roshan

Hrithik Roshan launched his fitness and lifestyle brand HRX in 2013, offering activewear, footwear, and accessories to inspire people to be their best selves.

PC: Textile Value Chain

Katrina Kaif

Katrina Kaif launched her beauty brand Kay Beauty in 2019, offering a wide range of high-quality, cruelty-free makeup products from lipsticks to foundations.