IIFA brings together the biggest names in Indian cinema, celebrities and leading global brands. For IIFA 2027, Dubai-based agency The Billionaire Affair joins the IIFA Awards as its official content creator partner, bringing top creators and celebrity voices into the heart of the celebrations.

Bringing the Best Creators to IIFA
The Billionaire Affair has handpicked the top content creators for IIFA 2027. These are the voices fans already follow and trust. From promotional campaigns to IIFA Insider previews in the lead-up to the main event at Yas Island, Abu Dhabi, these creators will help build excitement and give audiences a front-row view of everything happening at IIFA.
Alongside the creator lineup, The Billionaire Affair is working with IIFA to bring on board brand and venue partners, and to create celebrity and VIP experiences that bring talent, guests and brands together.
“IIFA has always been close to our hearts, and being part of IIFA 2027 in Abu Dhabi means a lot to us. We’ve brought together some of the most loved creators and personalities to give fans a closer look at the celebrations, and we’re excited to help brands become part of this incredible moment for Indian cinema.”
— Abhimanyu Aggarwal, Founder & CEO, The Billionaire Affair

Who Is The Billionaire Affair?
Founded by Abhimanyu Aggarwal, The Billionaire Affair is a Dubai-based media and creative agency specialising in celebrity marketing. Its services include content creator campaigns, celebrity endorsements, film production, PR, outdoor advertising, guest list management and luxury events.
Its network includes creators across Instagram, TikTok, YouTube and Snapchat, along with celebrities, media personalities and a strong VIP community in the UAE. The agency also has a long-standing association with IIFA.

Why This Partnership Matters
IIFA is where Indian cinema meets a global audience. The Billionaire Affair knows that audience well, especially across the UAE and the wider Gulf. Together, IIFA and The Billionaire Affair will help brands reach new audiences, give fans more ways to experience IIFA, and turn IIFA 2027 into a celebration that runs well beyond awards night.
We look forward to bringing brands, creators and fans together for an unforgettable IIFA 2027 in Abu Dhabi.
To know more about The Billionaire Affair, visit https://thebillionaireaffair.com
