MANISH MALHOTRA BRINGS A FASHION THAT CREATES AND INSPIRES TO THE IIFA STAGE
MANISH MALHOTRA BRINGS A FASHION THAT CREATES AND INSPIRES TO THE IIFA STAGE
One of the highlights of IIFA Rocks is a special collection to be showcased by Bollywood’s favourite designer
IIFA Rocks will be hosted by Farah Khan and Rajkummar Rao with electrifying acts by Amit Trivedi, Badshah, Sunidhi Chauhan, Nucleya, Mika, Sukhbir Singh
Vicky Kaushal and Abhishek Bachchan to host IIFA Awards; live performances by Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi, and Rakul Preet Singh
May 12, 2023: The year’s big calendar event is less than two weeks away and not surprisingly, expectations are sky-high. The International Indian Film Academy and Awards (IIFA) returns with its 23rd edition to Yas Island, Abu Dhabi for the second successive year. It will be hosted on May 26th and 27th, 2023, by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of immersive destinations and experiences. NEXA continues as the title sponsor for the seventh consecutive edition.
Ravi Menon, Co-chairman of Sobha Realty, said, “We are delighted to be the title sponsors of the 23rd edition of IIFA Weekend. The event will witness the presence of the who’s who of the Indian film industry with the glitz and glamour that makes Indian cinema widely popular. With a rich culture of performing arts in our nation itself, we are honoured to recognize and celebrate the long-standing allure of Indian cinema and its outstanding contributors. Indian films are watched across the world, and we are pleased to welcome the numerous actors, artists, and talents of our nation, further bringing Indian cinema to a global audience. IIFA Awards recognizes the highest quality and artistic expressions in the Indian film sector, just like we at Sobha Realty recognize the value of quality, art, and design in our work.”
“IIFA today is not just seen as an engaging celebration of Indian cinema, music, fashion and culture, it is the ultimate experience in global entertainment, which resonates with NEXA’s core values of ‘inspire’ and ‘create’,” asserts Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, underlining why the collaboration has been so successful and looking to reach a seven-year high with its 23rd edition.
The fashion segment that NEXA curates every year with an established designer has become one of the highlights of the IIFA weekend. It focuses on the brand’s essence, to ‘create’ and ‘inspire’. This year, Manish Malhotra will awe and impress with his special brand of larger-than-life glamour at the eagerly-awaited fashion extravaganza and will be facilitated with a special IIFA honour for Outstanding Achievement for Fashion in Cinema to celebrate his globally acclaimed presence in the business of fashion and films.
The fashion designer has been an integral part of the Hindi film industry for 33 years. He introduced the concept of styling in costume design in Ram Gopal Varma’s musical romance, Rangeela. It’s been 28 years since, but Urmila Matondkar’s skater dresses, cute-as-a-button berets, deceptively sexy high-waist jeans and tantalizing oversized man shirts from the 1995 film are still in vogue.
Manish’s trendsetting showcase of sportswear and athleisure in Karan Johar’s 1998 directorial, the Shah Rukh-Kajol-Rani Mukerji starrer, Kuch Kuch Hota Hai, brought many international fashion brands into the Indian market. In 2005, the stylist and entrepreneur himself launched his eponymous label, Manish Malhotra. Today, he has three flagship stores in three of India’s buzzing metro cities, Mumbai, Delhi, and Hyderabad, with his first international store coming up soon in Dubai. He has also expanded into verticals, like jewellery, and even has his own beauty line.
Several Bollywood A-listers, along with celebs from other fields, often opt to wear ‘Manish Malhotra’ couture, be it to a wedding or a red-carpet gala. From Kareena Kapoor’s trendsetting Patiala salwar and T-shirt in Jab We Met and Priyanka Chopra’s lehenga-sneakers runaway bride look in Anjaana Anjaani to sequined sarees with bralettes and chikankari lehengas with cut-away infinity blouses, Manish has revolutionizing and redefining fashion, both on-screen and off it, over the last three decades.
“The collection is reflective of ‘old world charm meets the new world’ to create something breakthrough and imaginative. This collaboration aligns our joint synergy of innovation, progress and creativity which inspires with NEXA and we are excited to exhibit our line at IIFA Rocks 2023.,” asserts Manish.
IIFA will be staged at the Etihad Arena, the Middle East’s largest state-of-the-art indoor entertainment venue, and a part of the picture-perfect Yas Bay Waterfront. Vicky Kaushal and Abhishek Bachchan will host the Awards, with live performances by some of Bollywood’s biggest stars, including Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi and Rakul Preet Singh.
Farah Khan who hosted the 22nd edition of IIFA Rocks with Aparshakti Khurrana in May last year, will be back to regale with her famous, irrepressible wit. Her co-host this year is actor Rajkummar Rao. Amit Trivedi, Badshah, Sunidhi Chauhan, Nuchelya, Mika and Sukhbir Singh will electrify the stage this year with their performances!
About IIFA (International Indian Film Academy)
IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. The IIFA Weekend & Awards each year travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com
Fans and media are welcome to keep abreast of the latest news and details on IIFA and Hindi cinema by logging on to www.iifa.com or checking out the Social Media Handles:
IIFA social media handles:
· Instagram - https://www.instagram.com/iifa
· Twitter - https://twitter.com/iifa
· Facebook - https://www.facebook.com/IIFA/
Miral is Abu Dhabi’s creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral’s assets encompass entertainment, hospitality, leisure, sport, dining and retail destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB™ Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and eight hotels, including Hilton Abu Dhabi Yas Island located on Yas Bay, the soon to be Abu Dhabi’s premier waterfront destination. For more information, visit http://www.miral.ae
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fueling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organizations that define DCT Abu Dhabi’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the DCT Abu Dhabi’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, tourism and creative industries. DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
About Yas Island
Yas Island is one of the world’s fastest-growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.