IIFA Utsavam is an annual event that celebrates the best of South Indian cinema, including Telugu, Tamil, Kannada, and Malayalam films. It brings together top celebrities, filmmakers, and artists from the South Indian film industry for a grand gala. With outstanding performances by renowned names from the South Indian film industry, award presentations, and cultural showcases, this event will be filled with glamour and excitement. Press Conference and IIFA Weekend with the stars will also be part of this event. IIFA Utsavam is set to take place on Friday, 6th September & Saturday, 7th September 2024, at Etihad Arena. The first day will be dedicated to Tamil & Malayalam language awards and performances, while the second will be for Telugu & Kannada. Overall, the event will consist of 12 performances over the two days.