The IIFA Awards process is a completely transparent system devised by the IIFA Management in conjunction with Price Waterhouse Coopers Pvt. Ltd. Fans all over the world get to vote for their favourites via MSN, thus ensuring everyone gets to choose who walks away with the coveted trophies.

The Award Categories are:
~ Popular Awards (for Artistic Excellence), &
~ Technical Awards (for Technical Excellence).

The process of deciding the winners is detailed in various stages:

Apply Now.
During this stage, the IIFA Awards application forms are advertised in all the film trade magazines and are available for distribution to film producers. Only film producers can apply and nominate entries for the relevant awards. After receipt of the application forms, the IIFA Management forwards them to the process auditors – PriceWaterhouseCoopers Pvt. Ltd. (PWC), who ensure that the submitted films are eligible for application. 

Voting Weekend.
The nominees are then put to vote before members of the Indian Film Industry at the official IIFA Voting Weekend, which are monitored and managed by PWC. The votes are collated & compiled by PWC who then announce:
~ the winners of the Technical Awards, &
~ the nominations of the Popular Awards.

Global Internet Voting.
The nominations of the Popular Awards category are put up for public voting via MSN, the world’s most sought-after site.

PWC compiles the votes and arrives at the winners. The results are kept confidential and are declared for the first time when the sealed envelope is opened on-stage before a live television audience during the IIFA Awards presentation ceremony.