Introduction

IIFA Media Campaign

A powerful and dynamic communication vehicle. The IIFA Media Campaign reaches millions of viewers. Not only in India, but across major territories like U.K., USA, Europe, Middle East, Far East, Africa, Australia and Asia.

The IIFA media blitzkrieg cuts across multiple media, enabling a global audience to connect with and chart the course of the IIFA Weekend through Television, Press, Radio, Print, Internet and Ground activities.

Television with its mass reach plays a significant role. Providing tremendous exposure to the IIFA movement and its associates. Strategic tie-ups with international satellite channels and local terrestrial channels in various countries ensure extended IIFA awareness across the world.

Apart from generating hype through news coverage on various international channels, the IIFA Weekend is packaged into exciting entertainment content comprising:

• Special Pre-Event Capsules
• Television Promotions
• Broadcast of IIFA Awards
• IIFA Weekend Capsules
• Flashback- The Best of IIFA

Over the past five years, IIFA has proven its immense global appeal. Evoking the interest of and receiving extensive coverage from Indian and international print media.

This is achieved by launching a concentrated Public Relations campaign. Focused on regular interaction with print media across the world. Extended hype is created through press conferences in Indian and international venues which are attended by global media representatives.

Regular dissemination of information through dispatch of IIFA updates, press releases, interviews, events, FAM visits to the country of hosting, and strategic alliances with media partners and associates. All drive IIFA viewership and participation on a global scale.

An important medium of communication, radio is effectively utilized to reach the audience on the move . By the Academy, sponsors and associates to promote and hype the IIFA Weekend. Through promotional spots, contests and coverage of the IIFA Awards and the IIFA Weekend.

The IIFA campaign extends across Indian and international print media. The print media burst, aims at creating hype, increases awareness and drives viewership, include several phases:  

• IIFA Awards Contests
• Vote Now
• Watch IIF

The Internet is one of the key elements in the IIFA Campaign. Effective use of this medium makes IIFA accessible to a huge cross section of enthusiasts. A global audience participates in all the stages of IIFA - from polling on the net to contests to Live and Archived Webcasting of IIFA events and activities.