In its third year, the IIFA journey went eastwards to the Orient, towards the exotic Genting Highlands Resort, Malaysia.

The IIFA Weekend started with a Press Meet. Attended by the stars, the event received extensive coverage from world media. The same evening saw the music launch of Kaante. The IIFA Karaoke Party gave film stars and high-profile guests a chance to let their hair down.

IIFA hosted the World Premiere of the film 'Aankhen' at the Genting International Showroom. Malaysia witnessed the first ever IIFA Forum. The focus was on the emerging perspectives of Indian Cinema, the exchange of technology and talent. The speakers included Ashutosh Gowarikar, Karan Johar, Farhan Akhtar and Madhur Bhandarkar.

As the Awards ceremony drew closer, even as the sun dropped into the horizon, the Arena of Stars dazzled with stars walking down the red carpet. Former Miss Universe Lara Dutta anchored the celebration. Performers for the star-studded evening included Sushmita Sen, Isha Koppikar, Remo Fernandes and Bardot among others. As the night carried on, Indian Cinema dazzled like never before.