IIFA looks for the Star in you with IDEA IIFA Star Ki Talaash
Academy announces Awards nominations * IIFA Goes Green
Mumbai, April 3rd, 2007: The nominations for the Idea IIFA Awards, Yorkshire were announced and released worldwide this evening by IIFA Brand Ambassador Mr. Amitabh Bachchan. It was also announced that the voting for the Idea IIFA Awards would be open to audiences of Indian Cinema all across the world. The Idea IIFA Awards would be held at the Hallam FM Arena, Sheffield, Yorkshire as a highlight of the IIFA Weekend. The IIFA Weekend is conceptualized and promoted across the world by Wizcraft International Entertainment Pvt. Ltd.
The announcement of the nominations was done as a result of the industry voting for the Idea IIFA Awards in February. Results of the industry voting were audited by PriceWatehouse Coopers, the auditing firm for the IIFAs and Oscars. The voting by fans and supporters of Indian Cinema is now open on www.msn.co.in and www.indya.com, beginning from April 3rd 2007 and continues till the end of May, 2007. The results of the online voting would determine the winners of the IDEA IIFA awards.
Another unique announcement at the conference was that of the IDEA IIFA Star ki Talaash. IIFA and Idea Cellular are looking for two very special Indian Fans who will be given the opportunity to become a star at the IIFA Weekend in Yorkshire. These lucky fans would be chosen through a reality show on Star TV. The short-listed semi finalists would be announced in May.
IIFA continues its association with Idea Cellular Pvt Limited, India's leading cellular service provider. Speaking on the association with IIFA, Mr. Sanjeev Aga, Managing Director, Idea Cellular said, "IDEA IIFA Awards offers us the best platform to demonstrate the true essence of mobile and entertainment convergence. With Idea IIFA there is an unmatched value we provide to our customers by providing them the three aspects of entertainment that engage them through the all powerful mobile phone. With IDEA IIFA Awards, our privileged customer will have access to specially created merchandise, contests, video and MMS downloads and several other value added services. Only Idea can take you there."
The press conference also reiterated the announcement of the IIFA Bond for Global Cool, launched at the Madame Tussauds in London last week. Mr. Bachchan signed the bond along with British actress Sienna Miller. The IIFA Bond for Global Cool addresses the pertinent issue of climate change across the world and this issue will be addressed and advocated through the IIFA global campaign this year, especially during the IIFA Weekend Yorkshire and the IDEA IIFA Awards.
The IIFA campaign on Global warming will be the first effort from India to highlight the issue and educate people about what the can do. Speaking on the occasion, Mr. Amitabh Bachchan said. "Global Cool and IIFA are using a credible global platform to address the issue of Global Warming. Taking this endeavor to make people aware that climate change is a reality and we have the power to preserve our planet. It's not just about an awards function; it's about India and its high profile and hugely popular film industry focusing the world and India's attention on climate change, because it's a serious issue and affects us all. "
The IIFA Bond for Global Cool allows IIFA fans and supporters across the world to join the movement that brings together "The People versus Global Warming". People visiting the websites of www.iifa.com and www.globalcool.org will have the opportunity to pledge their support and take simple actions that will make their lifestyles more eco-efficient. They will be given a "My CO2 score card" and when their commitment reaches a saving of one tonne of CO2, will be given the "IIFA Bond for Global Cool" which enjoins them with the celebrities who are campaigning for Global Cool and gives access to Global Cool's online community of film, music and other entertainment.
Wiz Sabbas Joseph, Director Wizcraft spoke to the media about this is a unique campaign tool, "The IIFA and Global Cool Initiative has been taken to address the very pertinent issue of Global Warming, which is affecting every human being. Global Cool and IIFA are using a credible global platform to address these issues and make people aware that climate change is a reality and we have the power to preserve our planet. Be a Planet Saver Today- Join the IIFA Bond for Global Cool!"
IIFA also continues its association with Star TV, the worldwide broadcast partners of the IIFA Awards in Yorkshire. The IIFA Weekend includes the high-profile global business forum, a celebrity charity cricket match, world premieres of Indian films, a film festival and the spectacular Idea IIFA Awards which are broadcast by Star Television network reaching out to a global audience in excess of 500 million viewers. Speaking to the media, Mr. Ajay Vidyasagar, Vice President, Star TV India said, "We are delighted to again come together with IIFA to bring you the IIFA Weekend on Star TV. As the No.1 general entertainment channel in India, we look forward to bringing all our viewers excellent programming before the weekend and above all, the star studded Idea IIFA Awards in June." The IIFA Weekend will be from June 7th to June 10th in Yorkshire, United Kingdom. The IIFA Weekend reaches out to a global audience in excess of 500 million viewers with Star Television network.
This picturesque locale will play host to the biggest stars of Indian Cinema, government office bearers, corporate heads and several Indian Film fans from all across the world. David Andrews, CEO, Yorkshire Tourist Board said, "We look forward to hosting the stalwarts of Indian Cinema in Yorkshire this June. The IIFA Weekend events in totality are expected to boost tourism in the host Yorkshire region by more than £9.5m and attract 28,000 visitors from all across the world."
The IIFA Weekend is supported by Yorkshire Forward, Yorkshire Tourist Board and Yorkshire Culture its media partner Star TV, Education partner Leeds Metropolitan University, charity partner Oxfam and Global Cool with whom the IIFAs will synergize to create an IIFA legacy. For more information on the IIFA Weekend, please go to www.iifa.com.
For Further Information, Please contact:
Wizcraft International Ent Pvt Ltd
Anuja Choudhary
anuja@wizcraftworld.com
contact - +91 9821185285
Genesis Burson-Marsteller
Ishita Mookherjee/ Sonia Huria/ Amith Prabhu
Mobile: 9819838566/ 9892447777/ 9820024293
Email: sonia.huria@bm.com/ amith.prabhu@bm.com
About Idea Cellular A leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 12 circles. With a customer base of over 13 million, IDEA Cellular has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh, and Kerala. IDEA Cellular's footprint currently covers approximately 60% of India's potential telecom market.
Idea Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The company is listed on the BSE and NSE.
More about IDEA Cellular Ltd. at http://www.ideacellular.com
STAR TV Network STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India's leading event management company is dedicated to showcasing its expertise on the world stage. Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, South Africa, Iraq, Australia and Sri Lanka among others.
Wizcraft's clientele comprise leading global corporates, governments of various countries and leading international entertainment and sports associations and celebrities. The company is focused on providing Global Event Management Solutions at the doorstep of its clients.
Mumbai, April 3rd, 2007: The nominations for the Idea IIFA Awards, Yorkshire were announced and released worldwide this evening by IIFA Brand Ambassador Mr. Amitabh Bachchan. It was also announced that the voting for the Idea IIFA Awards would be open to audiences of Indian Cinema all across the world. The Idea IIFA Awards would be held at the Hallam FM Arena, Sheffield, Yorkshire as a highlight of the IIFA Weekend. The IIFA Weekend is conceptualized and promoted across the world by Wizcraft International Entertainment Pvt. Ltd.
The announcement of the nominations was done as a result of the industry voting for the Idea IIFA Awards in February. Results of the industry voting were audited by PriceWatehouse Coopers, the auditing firm for the IIFAs and Oscars. The voting by fans and supporters of Indian Cinema is now open on www.msn.co.in and www.indya.com, beginning from April 3rd 2007 and continues till the end of May, 2007. The results of the online voting would determine the winners of the IDEA IIFA awards.Another unique announcement at the conference was that of the IDEA IIFA Star ki Talaash. IIFA and Idea Cellular are looking for two very special Indian Fans who will be given the opportunity to become a star at the IIFA Weekend in Yorkshire. These lucky fans would be chosen through a reality show on Star TV. The short-listed semi finalists would be announced in May.
IIFA continues its association with Idea Cellular Pvt Limited, India's leading cellular service provider. Speaking on the association with IIFA, Mr. Sanjeev Aga, Managing Director, Idea Cellular said, "IDEA IIFA Awards offers us the best platform to demonstrate the true essence of mobile and entertainment convergence. With Idea IIFA there is an unmatched value we provide to our customers by providing them the three aspects of entertainment that engage them through the all powerful mobile phone. With IDEA IIFA Awards, our privileged customer will have access to specially created merchandise, contests, video and MMS downloads and several other value added services. Only Idea can take you there."
The press conference also reiterated the announcement of the IIFA Bond for Global Cool, launched at the Madame Tussauds in London last week. Mr. Bachchan signed the bond along with British actress Sienna Miller. The IIFA Bond for Global Cool addresses the pertinent issue of climate change across the world and this issue will be addressed and advocated through the IIFA global campaign this year, especially during the IIFA Weekend Yorkshire and the IDEA IIFA Awards.
The IIFA campaign on Global warming will be the first effort from India to highlight the issue and educate people about what the can do. Speaking on the occasion, Mr. Amitabh Bachchan said. "Global Cool and IIFA are using a credible global platform to address the issue of Global Warming. Taking this endeavor to make people aware that climate change is a reality and we have the power to preserve our planet. It's not just about an awards function; it's about India and its high profile and hugely popular film industry focusing the world and India's attention on climate change, because it's a serious issue and affects us all. "
The IIFA Bond for Global Cool allows IIFA fans and supporters across the world to join the movement that brings together "The People versus Global Warming". People visiting the websites of www.iifa.com and www.globalcool.org will have the opportunity to pledge their support and take simple actions that will make their lifestyles more eco-efficient. They will be given a "My CO2 score card" and when their commitment reaches a saving of one tonne of CO2, will be given the "IIFA Bond for Global Cool" which enjoins them with the celebrities who are campaigning for Global Cool and gives access to Global Cool's online community of film, music and other entertainment.
Wiz Sabbas Joseph, Director Wizcraft spoke to the media about this is a unique campaign tool, "The IIFA and Global Cool Initiative has been taken to address the very pertinent issue of Global Warming, which is affecting every human being. Global Cool and IIFA are using a credible global platform to address these issues and make people aware that climate change is a reality and we have the power to preserve our planet. Be a Planet Saver Today- Join the IIFA Bond for Global Cool!"
IIFA also continues its association with Star TV, the worldwide broadcast partners of the IIFA Awards in Yorkshire. The IIFA Weekend includes the high-profile global business forum, a celebrity charity cricket match, world premieres of Indian films, a film festival and the spectacular Idea IIFA Awards which are broadcast by Star Television network reaching out to a global audience in excess of 500 million viewers. Speaking to the media, Mr. Ajay Vidyasagar, Vice President, Star TV India said, "We are delighted to again come together with IIFA to bring you the IIFA Weekend on Star TV. As the No.1 general entertainment channel in India, we look forward to bringing all our viewers excellent programming before the weekend and above all, the star studded Idea IIFA Awards in June." The IIFA Weekend will be from June 7th to June 10th in Yorkshire, United Kingdom. The IIFA Weekend reaches out to a global audience in excess of 500 million viewers with Star Television network.
This picturesque locale will play host to the biggest stars of Indian Cinema, government office bearers, corporate heads and several Indian Film fans from all across the world. David Andrews, CEO, Yorkshire Tourist Board said, "We look forward to hosting the stalwarts of Indian Cinema in Yorkshire this June. The IIFA Weekend events in totality are expected to boost tourism in the host Yorkshire region by more than £9.5m and attract 28,000 visitors from all across the world."
The IIFA Weekend is supported by Yorkshire Forward, Yorkshire Tourist Board and Yorkshire Culture its media partner Star TV, Education partner Leeds Metropolitan University, charity partner Oxfam and Global Cool with whom the IIFAs will synergize to create an IIFA legacy. For more information on the IIFA Weekend, please go to www.iifa.com.
For Further Information, Please contact:
Wizcraft International Ent Pvt Ltd
Anuja Choudhary
anuja@wizcraftworld.com
contact - +91 9821185285
Genesis Burson-Marsteller
Ishita Mookherjee/ Sonia Huria/ Amith Prabhu
Mobile: 9819838566/ 9892447777/ 9820024293
Email: sonia.huria@bm.com/ amith.prabhu@bm.com
About Idea Cellular A leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 12 circles. With a customer base of over 13 million, IDEA Cellular has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh, and Kerala. IDEA Cellular's footprint currently covers approximately 60% of India's potential telecom market.
Idea Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The company is listed on the BSE and NSE.
More about IDEA Cellular Ltd. at http://www.ideacellular.com
STAR TV Network STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India's leading event management company is dedicated to showcasing its expertise on the world stage. Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, South Africa, Iraq, Australia and Sri Lanka among others.
Wizcraft's clientele comprise leading global corporates, governments of various countries and leading international entertainment and sports associations and celebrities. The company is focused on providing Global Event Management Solutions at the doorstep of its clients.
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